In the blue ocean, you can build a new market. new market: Businesses can use the Red Ocean Strategy to participate in the known market space. There are key differences between these two strategies. The differences between the Blue Ocean Strategy vs. It aims to get past existing industry structures and tap into a new market with plenty of demand. The Blue Ocean Strategy is focused on innovation. Growth is limited in this marketplace because thousands of other ‘fish’ occupy the same space. The main focus of the Red Ocean Strategy is on gaining a competitive advantage through better products or lowered pricing. As a result, brands within this ocean struggle to grow and profit due to the cut-throat competition, hence the term red ocean. You’re creating a product or service that’s adding to existing resources.Įxisting markets are filled with hundreds or thousands of similar products. So a new business in the red ocean is just another drop. This ocean or marketplace has market boundaries and rules that are well known and accepted, both by businesses and consumers. Lastly, the blue ocean idea index evaluates your value proposition based on the four criteria of blue ocean strategy: utility, price, cost, and adoption.The red ocean encompasses all industries known today. The buyer utility map assists in assessing how your value proposition delivers utility to your customers across the six stages of the buyer experience cycle. The four actions framework helps you identify the factors that you can eliminate, reduce, raise, or create to achieve value innovation. The strategy canvas is a visual tool that compares your value proposition with your competitors' on the key factors that affect customer choice. To help you measure the impact of blue ocean strategy, you can use tools such as the strategy canvas, the four actions framework, the buyer utility map, and the blue ocean idea index. Additionally, you must have a reliable and consistent way of collecting and analyzing data and feedback from customers, competitors, and the market. To measure the impact of blue ocean strategy, you need to have a clear and quantifiable goal and a set of key performance indicators (KPIs) that reflect your value proposition and your market position.
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